A Versatile Skill Set with No B.S. Skincare
Working with No B.S. Skincare required me to wear many hats ranging from customer service to digital marketing, while performing my main role of maintaining the brand’s tone across multiple platforms and channels, including product copy, website content, emails, social media, and marketing collateral.
I was able to apply existing skills in this role, such as SEO and content writing, but I also learned many new skills which grew from collaborating with and contributing to every member of the team. Below are samples of product copy, brochure content, social media graphics (designed in Canva), a snapshot of the Instagram account I managed, SMS and push notification campaigns, and more.
Content Writing
Outline, researched, and wrote blog content to educate customers about products, ingredients, and general skincare information.
Tools: Shopify, Google Drive, Headline Analyzer, Google Trends
Email Marketing
Planned, designed and wrote email newsletters and built customer journey automations to keep customers and prospects engaged.
Tools: Active Campaign, MailChimp, Canva, Postmaster Tools, Headline Analyzer
Social Media & Ads
Managed content for social media - this includes creative direction for product shots, new product launch concepts, and designing graphics.
Tools: Canva, Agorapulse, Hootsuite, IG Blade
