Contributions at Mia Del Mar
Mia Del Mar is aimed towards millennial Latinas. The tone of voice is heavy on the Spanglish and promotes the nostalgia of what it was like growing up Latina. With beauty secrets from abuela and cultural references that spoke to Latin-American women, Mia Del Mar as a brand is more than the products, it’s representation and empowerment for an influential demographic. As a copywriter, I maintained the presence of the brand’s tone across the website, social media captions, and product packaging.
